Plush Toys with Purpose
Plush Toys With Purpose

Axol & Friends is a socially-conscious startup that designs characters in the image of endangered plant and animal life. Our goal is to raise awareness of rare endangered species while also raising money to empower youth to be activists and environmental conservationists.

Axol the Axolotl plushie high in the mountains on the Pacific Coast Highway sitting on a rock in the clouds

Axol is an rare species of salamander native to Mexico, and the main character in our series of children's storybooks. Sadly, Axol and their friends are endangered, but there's still time! Click to read more about our movement and the animals that inspired us!

cute young kid hugging java the pangolin, a plushie design in the image of the world's most trafficked animal

A portion of every sale is donated to our youth empowerment programs, because we believe kids can change the world! We currently have programs in Mexico and Thailand.

pink and blue axol the axolotl with mr cactus and java the pangolin hanging out on the steps of a jersey city historic brownstone
Can't decide what to get them? Let them pick with eGift Cards!

This Valentine's day, get the gift that shows you care...


Axol loves adventures and making new friends. We keep a blog of our travels, upcoming events, and new products. Check out some recent stories!

facebook icon linking you to Axol and Friends page instagram icon linking you to our insta page

Follow Us on Instagram and Facebook

axol the axolotl and java the pangolin on a bridge in Austria

Join our mailing list