Plush Toys with Purpose
PlushToyswithpurpose
Plush Toys With Purpose

Axol & Friends is a socially-conscious startup that designs characters in the image of endangered plant and animal life. Our goal is to raise awareness of rare endangered species while also raising money to empower youth to be activists and environmental conservationists.

Axol the Axolotl plushie high in the mountains on the Pacific Coast Highway sitting on a rock in the clouds

Axol is an rare species of salamander native to Mexico, and the main character in our series of children's storybooks. Sadly, Axol and their friends are endangered, but there's still time! Click to read more about our movement and the animals that inspired us!

meet axol
join our movement buy adopting an axolotl plush or cactus stuffed animal today
read our stories about environmental conservation and youth empowerment on our blog
meet our characters axol the axolotl and java the pangolin, endangered animal plushies
cute young kid hugging java the pangolin, a plushie design in the image of the world's most trafficked animal

A portion of every sale is donated to our youth empowerment programs, because we believe kids can change the world! We currently have programs in Mexico and Thailand.

learn more
pink and blue axol the axolotl with mr cactus and java the pangolin hanging out on the steps of a jersey city historic brownstone
Can't decide what to get them? Let them pick with eGift Cards!
AXOL'S INSPIRATION

Axol loves adventures and making new friends. We keep a blog of our travels, upcoming events, and new products. Check out some recent stories!

a pre-teen holds a pink axol the axolotl plush on the hudson river with the empire state building in the background

MOVEMENT

Today is International Women's Day and We've Still Got Work To Do
a box full of colored axol plushies that we donated to foster kids with special needs

IMPACT

We Donated 100 Axols to Foster Kids with Special Needs

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axol the axolotl and java the pangolin on a bridge in Austria

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